Scienseed is a multifunctional agency for science communication. The company offers services for planning, development and dissemination of science communication strategies involving video, graphic design and animation, apps and videogames, publications, social media and advertising campaigns and public engagement activities. Currently, the company is responsible for the communication of 13 large EU-funded consortia as well as working with a growing number of clients from research institutions, foundations and private companies.
Scienseed ensures that all content is scientifically sound as well as creative and visually attractive, since the agency is run by communication experts with over ten years of experience in research to the PhD and postdoctoral level and composed by different artistic and technical profiles in the fields of video production, design and animation, and IT development.

Learning objectives

• To understand characteristics of different social media platforms and be able to create content in an appealing way.

• To understand the benefits of defining an expert brand and how it can serve a researcher's career path

• Social networks & blogs
o Why to use social media for science communication
o Characteristics of different platforms
o Building a presence on social media
• Copywriting for social media
o How to write engaging text for social media
o The basics of copywriting for digital channels
o Tips, tricks and easy-to-use copywriting formulas
Scienseed SL
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• The building blocks of a professional brand
o The value of defining one's professional brand
o Finding one's personal voice and communication style
o Putting expertise into words